Sheesh – what is the big hubub with the Hillary Clinton / Barack Obama 1984 internet ad?
I read a NY Times article today where Obama exclaimed (on Larry King Live, groan) that: “I just saw it for the first time, and, you know, one of the things about the Internet is that people generate all kinds of stuff. In some ways, it’s — it’s the democratization of the campaign process… Frankly, given what it looks like, we don’t have the technical capacity to create something like that. It’s pretty extraordinary.”
Uh, I’m sorry – you don’t have a 15 year old and a copy of Photoshop and iMovie? Or, hell – I could have done it in two hours. It seems everyone who has seen and commented on this video has lost the entire point here. This is hardly a sophisticated technical masterpiece. It’s clever with the premise and the execution is good – but it’s YouTube for God’s sake! Did we already forget about JibJab?
Yes, we all get that this is a new “channel” for marketing the candidates… I can’t beleive that they are just now figuring this out. But, what everyone seems to miss is that this is just a fairly easy edit of an originally technically amazing (and expensive) Ridley Scott ad for the Apple Macintosh from , uh, 1984! This ad changed advertising forever, and was probably one of the best tv ads ever done. It may be so good that it will make history again for changing the way we do political advertising, due in part to young and uninformed idiots.
OK – maybe I’m being too hard – some people may get that part at least, but the more frightening aspect is that it seems no one under the age of 38 (that’s me) has read or understands the point of the original ad, which was the God Damn book by George Orwell published in 1949. Yes, Wikipedia sucks, but please do yourself a favor and read this page so you can at least get the Cliff’s Cousin Joe-Bob’s account of this book. Was I the last high school student who had to read this? Geez – it wasn’t that long ago…
I am writing this so it will at least be “out there” so maybe some 20 year old dumb-ass who Googles nothing but Lindsay Lohan, Britney Spears, and Paris Hilton may find this by accident and realize what the fucking deal is.
I’m going to bed.