United Airlines Olympic Advertising

I find it interesting that United is blowing zillions of dollars in advertising in the Beijing Olympics, and yet charge me $15 to check my bag and raise the price of my rum & diet to $6.  

“Unveiling new ads during the Summer Olympics provides us with a high-profile, worldwide stage to effectively showcase the comforts of our new international first and business class service,” said Dennis Cary, senior vice president – Marketing

Uh, great marketing bullshit Dennis.  Okay, the ads are cool.  But it just makes me wonder WTF you are doing with the company money when your company is in dire financial straights?  What CEO signs off on expensive marketing plans while simultaneously furloughing 1,000 pilots? And, what the hell are you doing to help schlubs like me in Economy?

Also, I want to know how much they paid Robert Redford for the voice over.  I bet he doesn’t fucking pay for his rum & diets.

2 thoughts on “United Airlines Olympic Advertising

  1. Dr. Tantillo (‘the marketing doctor’) did a post a while back on his branding blog ( http://blog.marketingdoctor.com ) about how in their rampant cost-cutting measures, airlines are losing site of their individual brands. It would be interesting to know what portion of United’s budget is devoted to advertising.

    It seem that if any airline were to redirect its advertising revenue into reducing ticket prices for passengers in order to make them more competitive, that sort of move would generate publicity of its own.

    Also, his is a cool ad….but I don’t see that it does anything to specifically promote United over other airlines. After I saw it the first time, I quickly forgot which airline had sponsored the ad..

    Link to Tantillo’s full post on airline brands: http://blog.marketingdoctor.tv/2008/06/23/airline-brand-troubles.aspx

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