While perusing my local Jewel the other day, for some reason I was attracted to this new bottled water that appears to be in some sort of flask! And, as an added bonus, it comes in Small Flask and Large Flask size for your convenience!
Doing a little research, I discovered this is SEI Sping Water, which bills itself as “high end drinking water” and also touts its unique bottle design this way:
The bottle shape, inspired by the military canteen, is designed around the principle of portability and utilization of space while maintaining a subtle harmony of form and function.
How’s that for a load of marketing bullshit? If I was writing the copy, mine would go something like this:
The bottle shape, inspired by my Uncle Lou from Philly, is designed around the principle of liquor portability and hideability of hooch while maintaining a not-so-subtle buzz of time and space.
Regardless, kudos to SEI Spring Water for supplying me with a lifetime of flask-recycling opportunities.