As any fan of Mad Men knows, the baby-daddy of the show, Matthew Weiner, is obsessed with getting every detail of Mad Men historically correct no matter how small… (The current season is set in 1963.) But, in this day and age it turns out there are people out there that are more obsessed than he – especially in the font department. (New word of the day for me: historicism)
Turns out Weiner (or someone involved with the show) even stepped into the same shitstorm as IKEA did a few weeks ago, as they dared to use crappy Microsoft wanna-be Arial as his closing credit font (gasp!) instead of the classic and more age-appropriate Helvetica. I think I’ve finally got it: when in doubt, never fuck with Helvetica or Futura!
The font in this ad for Season 3 seems to be, thankfully, age-appropriate and all’s right with the world again. (Also, I really just wanted to post this shot of the gorgeous Don Draper aka Jon Hamm.)
If you’re interested in all the minutia, here’s a great article by Font God Mark Simonson from last year.